nucleix.

PROJECT 02 Rechter design_Lead Designer ,Project Manager.

PROJECT 02 Rechter Design_Lead Designer, Project Manager.

PROJECT 02 Rechter Design_Lead Designer

expending an existing brand onto digital platforms

01 We Make Our Own Science

01 Visual Remix

01 We Make
Our Own Science

Nucleix Ltd. develops, manufactures and markets innovative non-invasive molecular cancer diagnosis test kits.
#Web Design #Marketing Presentations #Marketing Video Concept #Newsletters #Icons #Booth Experience #Medical Posters #Packaging #Marketing Print Products #Illustration #Data design #Product Photoshoot Art-Direction

Nucleix Ltd. develops, manufactures and markets innovative non-invasive molecular cancer diagnosis test kits.
#Web Design #Marketing Presentations #Marketing Video Concept #Newsletters #Icons #Booth Experience #Medical Posters #Packaging #Marketing Print products #Illustration #Data Design #Product Photoshoot Art-Direction

02 Design Guidelines

Headlining project: Website Redesign
The motivation behind the project was to position the brand more accurately.
Transforming the client’s brand presence from that of a young start-up to one of an established company, developing, manufacturing & marketing a line of biopsy products.

03 Digital Voice

#Air #Simple
The website introduces Nucleix in a vivid, airy and clean experience, emphasising the advantages in the client’s line of products - replacing invasive procedures with a simple blood test. Focusing on simplicity as key element in the design experience.

#Homepage Design #Brand Value #Product Exposure #Quick Navigation
The homepage flow is designed as a quick guide to the main site pages. It guides through a funnel of (animated) brand introduction, taking a moment for the brand to present itself, and goes on in gradually revealing various levels of information - presenting the products as a line, potential system, and the technology behind it.

#Voice
The structure of the website includes several page types:
a. Products
b. Dynamic info (News, Events, Clinical)
c. Company Profile (our science/tech. team, job opportunities)

#Dynamic Content #User Types #Page Types #CMS
Since the website is intended for several types of users, with different professional backgrounds, the professional data & publications are displayed on two levels.

#Keeping It Simple #1 Marketing Pages (Static Content- company, products, technology) Pages ‘light’ in content (text) but rich with designed elements - keeping a simple page structure vs. bold titles, illustrations and colourful elements allows quick browsing, and emphasises important highlights.

#2 Professional Pages (Dynamic Content- news&events, clinical, registered users area)
Pages that are usually visited by returning users seeking updated information are designed to create a ‘busy’ impression, with the newest information always displayed at the top.

#2 Professional Pages (Dynamic Content- news&events, clinical, registered users area)
Pages usually visited by returning users seeking updated information - are designed to create a ‘busy’ impression, with the newest information always displayed at the top.

04 Designing Data to Increase Exposure

04 Designing Data to
Increase Exposure

#Spirit #We Make Our Own Science #Data Sesign #Marketing
Presenting Nucleix’s unique brand value - its #Platform technology, allowing for a variety of endless potential applications.

#Data Visibility (Up-Front)
Nucleix’ design strategy makes sure the company stands out in any platform.
The ‘Lightweight’ experience Nucleix’s design presents is getting the company noticed in exhibitions, and among competitors.

Taking notice in making data approachable and appealing, emphasising strong research testing data, and making sure the brand is memorable - all play a part in the creation of a strong successful brand.

#Data Visibility (Up-Front)
Nucleix’ design strategy makes sure the company stands out in any platform. The ‘Lightweight’ experience Nucleix’s design presents is getting the company noticed in exhibitions, and among competitors.

Taking notice in making data approachable and appealing, emphasising strong research testing data, and making sure the brand is memorable - all play a part in the creation of a strong successful brand.

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