ludus.

PROJECT 06 Rechter design_Lead Designer ,Project Manager.

PROJECT 06 Rechter Design_Lead Designer, Project Manager.

PROJECT 06 Rechter Design_Lead Designer

developing brand experience for
a tech. start-up

developing brand experience for a tech. start-up

developing brand experience for
a tech start-up

Illustrations by Sagi Rechter

01 Modern Tradition

#Martial Arts #Manga UX/UI #Branding #Web Design #Booth Design
Ludus Alliance develops smart sports technology.
Revolutionizing martial arts with a combat simulation system that allows to objectively measure & record accurate performance data for the first time ever in the field.

02 Design Guidelines

Stand out in the crowd: Unique brand experience at every point of contact with the user.
#Innovation #Tradition
The two main competing brand values stand at the core of the design guidelines of the brand. Setting a layered design system consisting of ‘spirit’ (illustrative, colourful visual presence) and ‘technology’ ( Clean modern typography, vector art, and a set of primary color scheme).

Stand out in the crowd : Unique brand experience at every point of contact with the user.
#Innovation #Tradition
The two main competing brand values stand at the core of the design guidelines of the brand. Setting a layered design system consisting of ‘spirit’ (illustrative, colourful visual presence) and ‘technology’ ( Clean modern typography, vector art, and a set of primary color scheme).

Stand out in the crowd:
Unique brand experience at every point of contact with the user.
#Innovation #Tradition
The two main competing brand values stand at the core of the design guidelines of the brand. Setting a layered design system consisting of ‘spirit’ (illustrative, colourful visual presence) and ‘technology’ ( Clean modern typography, vector art, and a set of primary color scheme).

03 Combat Simulation Experience

#Combat Simulation Experience #Brand Engagement #Guerrilla Marketing #Rank #Fight Anyone Anywhere
In designing the experience for the WKF18 (world karate championship), the main challenge was to stand out in the crowd despite being a side event at the formal competition.

Using strong, bright & colorful illustrations to simulate the experience of stepping onto the stage- that peak moment for a fighter. The simulation created a strong interest as the competitive crowds gathered to watch the constantly updating results/matches, as well as start spontaneous practicing matches with Ludus’ team/other athletes, thus trying out Ludus’ products.
.

04 Spotlight On Warriors

#Alliance #Scoreboard #Brand Engagement #Recognition #Ludus Stars #Social Media
The Ludus experience shines a light on the individual fighter, measuring skill achievements,
allowing athletes everywhere to achieve recognition.
In the end of the simulation, the athlete is escorted with Ludus’ officials for a photo-op, to have his picture taken and posted on social media, while keeping up to date with where he ranks on the scoreboard.

#Creating Modern Tradition
Athletes from all around the world gathered around the booth, trained
and posted their pictures to social media, sometimes in pairs or even groups, so instead of teams, a community began to form, stepping outside the regular boundaries of competition - gathering brand exposure, and more importantly, brand engagement.

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