#Branding #Catalogue #Protest Design #Kaleidoscope #Word Laundering
Prisma is a local store selling designer kaleidoscopes, offering its customers a unique, colourful, filtered point of view on everyday life.

How do we form our critical point of view? What filters do we choose to translate reality through?And how do we handle public discussion on explosive matters?
The content we consume daily arrives wrapped in camouflage, coded with keywords only locals know how to interpret, all in order to help form public opinion, to sweeten the pill. Softened terminology disguising the ugly truth.

#Branding #Catalogue #Protest Design #Kaleidoscope #Word Laundering
Prisma is a local store selling designer kaleidoscopes, offering its customers a unique, colourful, filtered point of view on everyday life.
How do we form our critical point of view? What filters do we choose to translate reality through?
And how do we handle public discussion on explosive matters?
The content we consume daily arrives wrapped in camouflage, coded with keywords - slang only locals know how to interpret, all in order to help form public opinion, to sweeten the pill.
Softened terminology disguising the ugly truth.